We were hired by the Oakville Chamber of Commerce to completely overhaul their Oakville Awards for Business Excellence brand, along with their custom magazine. We started with the logo, which we modernized and used as a foundation.

The commemorative magazine is placed at each table setting and meant to be a keepsake for attendees. In past years, however, they had been left behind or discarded. Our goal was to create something that attendees actually wanted to take home with them. We made the magazine square, overhauled the design and, with help from the Chamber of Commerce, updated the content so that it was more relevant, useful, and entertaining. The result: almost every single copy was picked up and taken home.